Branding Systems & Campaigns
A collection of elements which work together to create unified, consistent, and flexible brand/campaign assets that communicate the brand/campaign value.
Examples
- Branding Systems (logos, stationary, web, social media…)
- Communication guides (logo, colors, typography, voice, tone, imagery…)
- Cross-media campaigns (multi-channel outputs of a single topic/event)
- Social Media campaigns (multi-channel outputs of a single topic/event)
- Wayfinding systems
Motion Graphics & VFX
Narrative character-based or dynamic animations with any combination of computer-generated graphics, visual effects, text animations, or digital reproductions of drawn images.
Examples
- Motion graphics
- Storyboarding
- Visual effects
Digital Products
Products viewed or interacted with via a browser on a computer, on a handheld device, or through a combination of interconnected surfaces and interaction models (web, mobile, kiosk, exhibit, game console).
Examples
- Accessibility/SEO
- Front-end development (HTML, CSS, JS...)
- HTML Emails
- User interface designs (PSD, AI, Sketch…)
- User interface prototypes (XD, InVision, Figma…)